Digital Services Add Value for Your Business
We Provide Quality Digital Services
EWS Digital Marketing provides several digital marketing services. Check them out below. If you don’t see something you need, just ask us about it. Every client is unique and important. No job is too small. We are glad to help.
How May We Help You?
Digital Marketing can provide a better Return of Investments (ROI) and better branding than traditional media. The key to success in Digital Marketing is to generate a continuous flow of targeted traffic that converts into sales and leads.
Search Engine Optimization (SEO)
The goal of Search Engine Optimization is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website through organic SEO.”
Social Media Marketing
Social Media Marketing is more complicated than managing your personal Facebook or Twitter profile. A crucial part of social media marketing is analytics by consistently measuring and tracking marketing campaigns while converting users into customers.
With the rise of social media, mobile applications and other channels, email is still one of the most effective marketing techniques. Email marketing will analyze your target audience interactions through their clicking on links within the email, signing-up for a newsletter or other responsive actions.
Different from a method such as Pay-per-Click ads, content marketing is a long-term strategy. Content marketing shares information to increase brand awareness. The goal is to have the reader take an action, such as requesting information, signing up for an email list, or making a purchase. Content can include blog posts, white papers or e-books. Content should provide value to the consumer, not just advertise your brand or try to make a sale. Content writing is designed to educate or entertain.
Copywriting is designed to persuade. Before creating a new piece of content to use in a digital marketing campaign, you should consider its purpose. Copywriting and Content Writing are primarily distinguished from each other by purpose. Examples of copywriting include: PPC landing pages, PPC ads, Social media ads, Product pages, Website sales copy, Sales emails, Short Message Service (SMS) ads.
Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos and ads in mobile apps. When you set up a pay-per-click campaign, you will also be able to choose whether you want your ad or promoted results to be shown to users all over the world, or only within a specific geographic area. This is especially important when you have a brick-and-mortar business.