Search Engine Optimization (SEO)


Search Engine Optimization

Search Engine Optimization (SEO) – The process of employing different tactics to improve a business’ ranking in organic or unpaid search results to ultimately increase conversions. This is a brief and simple explanation for Search Engine Optimization or “SEO.” But, SEO covers several different working parts listed below for a better explanation. Together, these working parts combined are what help a website become organically searchable by major search engines Google, Bing, and Yahoo while ranking higher using SEO. Googlebot is the generic name for Google’s web crawler. Googlebot is the general name for two different types of crawlers: a desktop crawler that simulates a user on a desktop, and a mobile crawler that simulates a user on a mobile device.

As of 26 January 2022, Google processes over 3.5 billion searches every day, or, 1.2 trillion searches per year.

Internet Live Stats

Web Content

Website content involves more than just inserting a specific keyword or phrase a certain number of times on each page. It is all about providing well-thought-out, well-written, organized, useful, relevant, social-ready content for website users while optimizing the right elements. It is important to decide who you are writing for and its purpose. What is the point of creating content that’s useful if your target audience won’t find it in their online searches?

First, you must determine the purpose of your website. Who do you want to reach? Who is your target audience? Then, search competitor’s websites. Make a plan and organize the pages on your website.  Decide what to write for each page. Add non-copy to each page by inserting images, bullet lists, or videos. Proof and make edits to each page as needed. Optimize each page with keywords and phrases, links internal and external. Maybe offer a free item and get people to sign-up for a newsletter or a product that is helpful Share your pages to Social Media and other outlets.

  • Be descriptive: Use accurate, descriptive titles for your pages. We recommend putting different topics, products, or services on different pages, one topic (or closely related set of items) per page, and adding links to link to each page.
  • Be complete: Mention everything that you have to offer. Google is smart, but can’t guess what you don’t tell Googlebots.
  • Be topical: Update your content to account for seasons, trends, or new offerings. For example, if you run an ice cream store that also sells hot chocolate, be sure to feature your ice cream in the summer, and your hot chocolate (or coffee, or sandwiches) prominently in the winter, when people won’t be looking for ice cream stores. If a new trend starts for kiwi ice cream and you have it in your store, feature it prominently.
  • Keep your site up to date: If you haven’t updated your site for several years, it’s time to remove outdated references in your current events blog. Be careful in using dates in your content while it can become quickly irrelevant.
  • Use text: Don’t put your site content or page titles only in images, videos, animations, or other non-text formats that Google doesn’t understand as easily as text. If you use a graphic for your site name, include the name in the page text as well.
  • Get referrals: Have your site mentioned in useful places online. See if you can get into your local online news sites, or in any other appropriate resources.

Google doesn’t accept payment to rank a website higher, or rank websites higher if they advertise on Google. If anyone tells you otherwise, they’re wrong.

Google Search Center

Keywords and Phrases:

SEO involves adding keywords to your page body, titles, meta descriptions, and headers. Those keywords should be chosen carefully, with market research. Keywords should also be added to image titles and alt text. That’s because Google’s search bots can’t see images. They know that the image is there only they just don’t know what it is. If you have a photo of a house on the page, it doesn’t know that it’s a house. Avoid keyword stuffing. It’s sometimes helpful to have a few descriptive terms in the <title> element, but there’s no reason to have the same words or phrases appear multiple times. Keyword stuffing can make your results look spammy to Google and users.

SEO on Mobile Devices:

As you may be ranking well on desktop with the Search Engines (SERPs), but not even appear on the first page of results on mobile devices. More people are searching on their mobile devices and your website should be mobile-ready. Defend your mobile rankings by regularly checking that your site is optimized for mobile, and keep an eye on mobile rankings rather than simply keeping tracking of desktop rankings.

Let’s talk about how to win your target audience and increase your ROI.

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