Think of a favorite ad that you recently viewed or maybe heard on a radio, and it’s the copywriter who wrote the words to that ad. Whether it’s a slogan, print ad, radio or television commercial script, billboard, or brochures, catalogs, and other sales literature, it’s the copywriter whose job is to entice the consumer through the written word.
“Coke is the Real Thing” for Coca-Cola
“Just Do It” for Nike
“Melts In Your Mouth, Not In Your Hand” for M & M Chocolates
A digital copywriter is a creative sales writer who usually works under tight deadlines who put words together to promote a business, product, person, idea or opinion with the intention of having the reader take some form of action.
There are several types of digital copywriters: Web content copywriting, SEO copywriting, blog copywriting, direct response copywriting, advertising copywriting, business copywriting, non-profit copywriting and more.
What is Copywriting?
Copywriting is the words used in advertisements, TV commercials, magazines, newspapers, trade publications, brochures and other advertising media. Whenever a firm promotes itself through a press release, a leaflet, a sales letter, a media kit or a newsletter, it needs a copywriter. Through online marketing, business owners hire copywriters to write their persuasive web content and landing pages, to sell their products and services.
Copywriting is the skill of encouraging viewer action through persuasive writing. The actions can include making a sale, encouraging a member to join an organization, or simply to subscribe to your newsletter. Copywriting, combined with an understanding of SEO principles will reach your targeted audience.
Benefits of Copywriting:
•Improved online marketing
•Raise company visibility online
•Build credibility in your company, products and services
•Get the attention of your target market
•Establish your company or organizations’ good reputation
Who needs Digital Copywriters?
Every business, small and large, has to promote itself. Every company and organization need leaflets, direct e-mail or sales letters or web pages to sell their products and to entice the reader to buy. All organizations, hospitals, government, non-profits will need the sales expertise of an experienced copywriter.
Digital marketing is a multi-dimensional vehicle in that you are not limited to just the written word. When you add the ability of websites to carry audio, video, downloadable information, interactive software and so much more that is coming out every day, print just can’t compete!
Digital marketing is going to be a wide concept that can consist of a variety of techniques. These methods will consist of using social media sites, search engine optimization (SEO), website content and a lot more which will need an experienced copywriter.
Copywriting vs. Copyright:
Copywriting is different from copyright. Sometimes people confuse the word, Copywriter, with Copyright. Copyright is similar to putting a patent on a new product or idea. Copyright means owning the exclusive rights to a book, play, article, or picture. The Merriam-Webster Dictionary definition is the exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something (such as a literary, musical, or artistic work).