Digital Marketing Strategy

What is Digital Marketing?

Any kind of marketing that is on a digital platform. Digital Marketing is vital for your business and brand awareness. Most brands have a website, and if not, at least a social media presence or a digital ad strategy. To be competitive as a business, you will need to embrace digital marketing. Digital Marketing doesn’t just include outbound or inbound marketing. It includes all marketing strategies as long as it’s digital. There are many channels used in Digital Marketing.

What is Inbound Marketing?

Inbound Marketing attracts customers by creating valuable content and experiences tailored to them. Marketers who use inbound marketing methods uses online content to attract their target customers to their website by providing information that is helpful to the customers.

What is Outbound Marketing?

Outbound Marketing is to put as much information out there digitally to as many people as possible regardless if the information is relevant or welcomed. It’s like throwing out a fish hook hoping a fish will bite.

What Types of Channels Are Used in a Digital Marketing Plan?

Search Engine Optimization (SEO), Website Content, Social Media, Blog Content, Paid Search Advertising, high-performing Emails, Video Marketing are all channels that are used in Digital Marketing.

Digital Marketing Strategy

To continue to delight your customers and leads, you will need to create relevant content on the channels they use the most. To effectively implement a digital marketing strategy you will need to incorporate a mixture of digital marketing channels through SEO, Website Content, Social Media, Emails, Blogs and Advertising.